Believe supports its hyper growth and international development through targeted coaching for its employees
To on-board, develop and retain its teams, the company is increasingly focused on an ambitious policy of learning and individual and group coaching. And it’s paying off.
Believe is one of the world’s leading digital music companies.
Believe supports independent artists and labels by offering them digital solutions which are tailored to their changing needs at every stage of their development.
Believe draws on its technological platform and the unique digital expertise of its employees to advise its artists and labels and distribute and promote their music. The company’s 1,270 employees in more than 50 countries support artists and labels with their unique digital expertise, treating them with respect, fairness and in total transparency.
Believe offers its various solutions through a portfolio of brands including TuneCore, Nuclear Blast, Naïve, Groove Attack and AllPoints. Believe is listed on Euronext Paris’ regulated market.
Believe has experienced hyper growth for several years now, supported by massive recruitment campaigns. Highly focused on local development in each of its markets around the world, the company is increasingly moving towards an international group model; as such, its training and cultural adaption policy needs to be strengthened.
In 2020, the company recruited an average of 60 new employees every month around the world. Consequently, training and coaching have become important tools to ensure the integration and cohesion of multicultural teams which are constantly expanding.
This fundamental core of Believe’s corporate culture is managed by the People department with the Learning & Development team which develops and rolls out various training and skills development tools and platforms. Renowned for its expertise and ability to innovate, Believe is committed to sharing its knowledge with all its employees by providing targeted support for lifelong learning.
The Covid-19 pandemic has had an impact on Believe’s organisational model (remote working, increasingly digital communications), but not on its long-term future. The company has also had to adapt to the issue of employees’ work-life balance, in response to their changing needs.
In light of the challenges of its hyper growth and international development, the 4 priorities of Believe’s Learning & Development policy are as follows:
- Establishing on-boarding which is universal in its processes and objectives but which can be customised for every individual;
- Strengthening and further developing employee expertise;
- Improving managers’ skills;
- Retaining talent.
For Believe, digital coaching is the ideal tool with which to respond to these challenges. Coaching provides support for employees around the world, no matter what their needs, with a platform which centralises and measures results.
MoovOne’s solution has made it possible for Believe to establish comprehensive and measurable coaching programmes for the entire group which can be customised individually. This programme has been created for Believe’s managers (some 300 employees) and begins with 360° feedback and a debrief session to identify priority objectives. The process continues
with 4 individual digital coaching sessions with a coach chosen by the participant. In parallel, various “traditional” thematic training modules are made available (theory and case studies). Every month, voluntary thematic co-development sessions are also provided for managers to encourage collective intelligence.
In total, more than 170 employees have been coached since this programme was rolled out in September 2020.
The next step for Believe? Further developing opportunities for training, including mentoring and co-development, which are particularly popular with employees.
of participants are satisfied or very satisfied with their course
of participants recommend the MoovOne approach
of managers found the support beneficial for their employees
« Since it was launched in September 2020, our Manager programme in partnership with MoovOne has been a great success and is still going strong!
Feedback has been excellent and we have quickly seen the positive impact of coaching on management practices. MoovOne’s teams are valued partners in helping us to maximise results and ensuring the programme’s success.
Global People Development Manager
Testimonials from participants
“My coach was an excellent listener and very empathetic. She was able to identify certain situations and emotions, putting them into words before I was able to express them properly and clearly.”
“The in-depth work we have done is having a positive impact on my life, both professionally and personally.”
“I think that every manager should be coached to develop and improve.”
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